Elevate Your Home’s Value: Top 3 Flooring Types & Buyer-Favorite Colors

Living Room with Espresso Hardwood Flooring

In the realm of home improvements, selecting the right flooring and paint colors are not merely decisions of function and aesthetics; they’re investments in the value and appeal of your home. From the soft touch of hardwood underfoot to the serene ambiance created by the perfect paint shade, these choices can significantly sway potential buyers’ hearts—and their offers. Let’s unlock the secrets to the flooring options and color palettes that promise not only to transform your space but also to boost its marketability.

The Value-Adding Trio: Top Flooring Choices

1. Hardwood Floors: The Timeless Charm

Hardwood stands out as the crown jewel of flooring options. It’s renowned not just for its timeless elegance, but for its durability and ability to add substantial value to your home. A survey by the National Association of Realtors found that 54% of home buyers were willing to pay more for a home with hardwood flooring. Why? Hardwood floors offer a blend of beauty and resilience that appeals to a wide range of tastes, making them a smart investment for anyone looking to enhance their home’s value.

2. Engineered Hardwood: The Versatile Alternative

For those who love the hardwood look but are seeking something a bit more versatile and budget-friendly, engineered hardwood is a fantastic option. It provides the same rich, inviting aesthetic of solid hardwood but is better suited to handle humidity and temperature fluctuations, making it ideal for all areas of the home. Its durability and ease of installation have made it a favorite among homeowners looking to merge practicality with style.

3. Luxury Vinyl Plank (LVP): The Practical Innovator

Luxury vinyl plank flooring has surged in popularity, thanks to its remarkable durability and an impressive array of designs that can mimic hardwood, stone, and ceramic tile. It’s a champion in high-traffic areas, resistant to spills, scratches, and dents. For families or those with pets, LVP offers the stylish appearance of more expensive flooring options without the worry of damage or high maintenance. Its cost-effectiveness and aesthetic versatility make LVP a smart choice for those looking to enhance their home’s value on a budget.

Color Trends That Capture Hearts

When it comes to colors, the trends might shift, but the goal remains the same: to create spaces that feel welcoming and harmonious. The most popular colors among home buyers tend to be those that offer a blend of neutrality and warmth, providing a perfect backdrop that allows personal tastes to shine. Here are the most popular colors for each type of flooring:

1. Hardwood Floors: The Warmth of Naturals and Darks

  • Natural Wood Tones: The timeless appeal of hardwood floors is often best showcased through natural wood tones, which bring warmth and character to any space. These tones range from light oaks to rich walnuts, offering a spectrum of natural beauty that appeals to a wide array of buyers. The key is the versatility and timeless appeal of these colors, which can complement any design style from traditional to modern.
  • Dark Wood Finishes: For a touch of sophistication and depth, dark wood finishes like espresso and ebony are increasingly sought after. They offer a striking contrast to lighter walls and furniture, creating an elegant and luxurious ambiance. While darker floors can make spaces feel more intimate, they are perfect for larger, well-lit areas where they can add a sense of grandeur.
Living Room with Espresso Hardwood Flooring

Living Room with Espresso Hardwood Flooring

2. Engineered Hardwood: The Rise of Grays and Whitewashes

  • Gray Tones: Gray flooring has seen a surge in popularity, thanks to its modern, neutral base that pairs well with virtually any color scheme. From light, soft grays to deeper charcoals, these tones bring a contemporary edge to the classic appeal of wood flooring, making them a hit among home buyers looking for modern elegance.
  • Whitewashed Woods: Whitewashed engineered hardwood offers a rustic yet refined look, perfect for coastal or farmhouse-style interiors. This lighter option brightens rooms, creating a sense of openness and airiness. Its ability to hide dust and small imperfections is an added bonus for many homeowners.
Kitchen with Whitewashed Engineered Wood Flooring

Kitchen with Whitewashed Engineered Wood Flooring

3. Luxury Vinyl Plank (LVP): Embracing Versatility with Multitonal Options

  • Greige: A highly popular color for luxury vinyl plank (LVP) flooring that resonates with many home buyers and designers alike is “Greige.” Greige is a sophisticated blend of gray and beige, offering the perfect middle ground between the cool tones of gray and the warmth of beige. This color is incredibly versatile, making it an excellent choice for various interior design styles, from modern and minimalist to traditional and rustic.
Bedroom with Greige Luxury Vinyl Plank Flooring

Bedroom with Greige Luxury Vinyl Plank Flooring

Conclusion: A Strategic Blend of Style and Substance

Investing in the right flooring and choosing appealing paint colors are more than just aesthetic upgrades—they’re strategic decisions that can significantly increase your home’s value and appeal. By selecting timeless, versatile flooring options and complementing them with carefully chosen paint colors, you can create a space that feels both inviting and valuable. Whether you’re preparing to sell or simply looking to enhance your home’s beauty, these insights can guide you toward making choices that pay off in both satisfaction and return on investment.

Before wrapping up, remember that while trends provide a general guide, the most important factor in any home improvement decision is how it aligns with your personal style and the unique character of your home. After all, the ultimate goal is to create spaces that you love and that future buyers can envision as their own.

By marrying functionality with elegance and infusing your space with a touch of current trends, you’re not just renovating—you’re investing in your home’s future. Now, it’s time to take these insights, make them your own, and watch as your home transforms into a haven of value and appeal.

About the Author
Meghan Henderson
Meghan is the Marketing Specialist for The Cameron Team and a published author of two young adult books. She also creates digital and printable planners and trackers, as well as coloring pages for Larkspur & Tea.